If you are starting or planning to embark on a business venture on the web, one of the things you have to learn is that advertising and marketing on the web is not the same as real life. In the real world, if you wanted to promote a business you had to pay for ads on TV, radio, and on print. But on the Internet such options are not feasible if not impossible, and the entrepreneur has to invest in unconventional marketing strategies in order to advertise and create an… Continue

There is a very high chance that you have a social networking account. In fact, there’s a very high chance that your friends, relatives, co-workers, and even your mailman all have social networking accounts of their own. Since going into the mainstream in early 21st century, social networking websites such as Facebook, Myspace and Friendster have revolutionized the way we interact with each other online. But while social networking sites are still being used primarily to socialize with our… Continue

If you’re a frequent visitor of marketing sites on the web, chances are you may have already encountered what is called the “word-of-mouse” marketing. A portmanteau of word-of-mouth and the computer mouse, word-of-mouse marketing denotes marketing strategies that uses word-of-mouth (the transfer of information from one person to another) to promote and facilitate the viral advertising of a targeted business, website, or entity. Word-of-mouse marketing has already been around since the budding… Continue

There are many words and lingos that an online marketer has in his or her vocabulary, but probably the most crucial of these is the word “free”. Although it might look counterproductive at first, but most viral marketing campaigns often give away products or services for free to attract potential customers. These free items, which are often in the form of e-mail services, attractive web buttons or banners, free trial programs that do well on their own but not as much as their “pro” version.… Continue